They were professionally recorded and shot, but retain the down home vibe that fans of the Hatchers have come to expect. This past Tuesday, August 3, was National Watermelon Day, and Mountain Dew started running the videos Spencer created for them on Instagram, SnapChat, Facebook, and TikTok. When we interviewed him back in April, he told us that while he is a serious musician, with a business degree and bluegrass minor from ETSU, he plays a character on the socials that he created just for fun. Spencer has become a very popular TikToker, with more than half a million followers, seeing some of his videos receive view counts in the multi-millions. If you spend any time on social media, you may have seen one of their videos with the Hatcher boys playing banjo and bass by their old red farm truck, singing good ol’ bluegrass songs. What they ended up using was a new jingle and video from banjo-pickin’ TikTok sensation, Spencer Hatcher and his brother, Conner. It becomes the opportunity to be “in the know” when people can get their hands on a special beverage.When the marketing team at PepsiCo were considering an approach for a soft relaunch of their newest Mountain Dew flavor, Major Melon, for National Watermelon Day this summer, they were hoping to find something different and catchy to grab people’s attention.
From Speedway’s MTN DEW Spark to restaurant specific options, these special beverages add to the excitement of new product launches. Mountain Dew has offered location specific offerings previously. Many people will make a point to shop a particular store just for a special offering. Starting on September 13, this beverage will be available exclusively at the Kroger Family of Companies, which included the following stores Kroger, Baker’s, City Market, Dillons, Food 4 Less, Fred Meyer, Fry’s, Gerbes, King Soopers, QFC, Ralph’s, Smith’s and others.Īs “one of Kroger’s biggest beverage launches in history,” this Mountain Dew beverage drop shows the importance of exclusive offerings.
While many people will want a taste of the newest Mountain Dew beverage, it has a limited release. MTN DEW Thrashed Apple, photo provided by MTN DEW Where is MTN DEW Thrashed Apple available?
It would be interesting to see how these rocking characters could be featured in other branded items. The DEW Nation is quite loyal and often likes to show their connection to their favorite beverage brand. This idea seems to be a continuation of the approach from Major Melon, which featured a special character.Īdding a character to the mix could expand the offerings in the DEW Store. The design features a variety of heavy metal characters. While many people will focus on the flavor, another aspect of this beverage launch is interesting. We have created MTN DEW THRASHED APPLE with the confidence that it will become a quick favorite amongst DEW Nation.” Instead, this beverage celebrates the juicy, refreshing tastes that come with apple picking, but with a Mountain Dew twist.Īccording to Pat O’Toole, vice president, marketing MTN DEW, “With the perfect combination of tart and sweet, Thrashed Apple is a refreshingly bold drink that only DEW could deliver. This beverage is far from those spice or pie flavors. The new MTN DEW Thrashed Apple is described as combining the classic citrus with a crisp apple flavor. From summer’s new Baja Blast flavors to the recent DEW Store offering of the MTN DEW Flamin’ Hot, that classic citrus forward beverage can take on a myriad of flavor combination. While the beginning of the year started with the addition of Major Melon, the flavor innovation has continued. Over the past year, Mountain Dew has pushed the flavor boundaries. While many people will want to strike up a new chord to celebrate this new Mountain Dew beverage, it is a location exclusive flavor. Fall flavors are taking over store shelves and the new MTN DEW Thrashed Apple will have the DEW Nation bobbing in the cooler for another bottle.
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